How Video Conferencing Strengthens Your Company's Internal Communication
First Published November 2015, Updated December 2019
In the words of Brian McClennan, a former New Zealand rugby coach, "Communication is what makes a team strong." And truer words have never been said. Communication is a powerful, under-utilised tool in many a business's arsenal, especially internal communication. Most companies focus on their communication with external parties, whether clients or fellow partners and spend minimal amounts of time working on improving their internal communication.
But it's internal communication that draws employees together, smoothens work processes, improves deliveries and helps businesses stay ahead of the curve. It does however, take help from the right set of tools to achieve excellent internal communication - which is where video conferencing solutions prove themselves to be highly beneficial and efficient.
6 Ways Video Conferencing Boosts Internal Communication
It allows for better training and onboarding
Video conferencing solutions are a useful asset for companies needing to on-board employees or train staff members. Whether it's hosting lectures or creating webinars, or even induction programs and videos, video conferencing adds a visual aspect to training and onboarding processes and makes it possible to train employees across multiple locations and office in one sitting. The knowledge-sharing capabilities of video conferencing make it ideal for training your teams.
It opens up new recruitment possibilities
The strength of any business lies in its staff, and securing the employees is the first step in creating a successful company. Video conferencing allows human resources to draw candidates from a pool that isn't bound by the confines of location, and also makes it possible for multiple managers or decision-makers to be present during interviews, despite potential geographical distances.
It allows open communication channels at any time, from any device and any location
Today's employee expects to be able to use multiple devices when working, whether out in the field, in the office, on commute or when working from home. Staying connected and fostering sound internal communication can be challenging under these circumstances. Video conferencing bypasses this issue by keeping staff connected and in touch no matter where they are.
It puts a face to correspondences
There's value in face to face communication. It gives a personal touch to conversations, improves efficacy and builds greater trust. Traditional workplace communication methods like emails and memos just can't hold a candle to the benefits of more relational, face-to-face personal communication. Another important communicative element that makes face-to-face more valuable is the ability to convey non-verbal cues ordinarily excluded in other forms of communication.
It creates a more engaged workforce
The more engaged your staff is, the more successful your business will be - an engaged workforce is a powerful one. Video conferencing draws staff closer together - it becomes possible to offer coverage of events between collaborative offices and adds a social element to all internal communications that may have previously lacked a personal element. Adding this touch to internal communication helps staff to relate more to the business and buy into its values.
It accelerates decision-making processes
There's nothing more tiresome than having a slow decision-making process within the workplace. It cramps productivity and slows turnaround times considerably as parties undergo the tedious process of emailing back and forth or waiting until all the necessary decision makers can meet in person. The option of video conferencing to discuss decisions pending is a solid way to ensure issues and decisions are settled quickly and with minimal hassle.
Your company needs to invest in creating a culture of rich internal communication if you hope to take your business to greater heights of success. Video conferencing is a critical key to achieving this, and if you haven't implemented it in your company, now's the time to start!